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Writing Spots that Sell
(The first in an occasional series) So much has been written on this subject. However, I think it can really be boiled down to a few very basic fundamental concepts. Every business, whether they realize or not, has or has the potential to offer up something that others do not. It is found within the […]
Radio Is Still Alive
A single source landmark study published in 2009 showed that radio is second only to television – and a very close second – in how much time the average person actually spends with each medium.